It might seem like you’ve now got podcasts covering any and every conceivable topic, but comedy writer and actor Maria Blasucci argued that there’s still “this whole untapped market” — namely, podcasts created by women.
Certainly, some of the most successful shows are hosted by women — but if you look at a list of popular podcasts, you’ll see a lot of men. Similarly, most of the major podcasting networks and companies (like Gimlet, Crooked Media and Earwolf) were founded by men.
So Blasucci teamed up with her friends Amanda Lund (also a writer and actor) and Priyanka Mattoo (a former agent at United Talent Agency and William Morris Endeavor) and created a new company called Earios. They raised $26,000 on Kickstarter last year, and launched their first shows this week.
“As we saw the landscape of podcasts changing and becoming more like television … we started to realize that we might as well carve out a space for ourselves, a community of funny women, instead of just letting it happen to us,” Lund told me.