It was supposed to be funny, says the agent behind the Padstow property listing, which was trending in Australia on Wednesday
A Sydney real estate listing has drawn equal parts praise and ridicule for a custom-made two-minute video described as so breathtakingly horrific that it borders on art.
The lavish cinematic offering, for a four-bedroom house in Padstow, shows a couple dancing through the property, prowling across their kitchen benchtop, awkwardly swimming, and then settling into bed all to a pounding dance music soundtrack.
On Twitter, it was described as unnecessarily sexual, incredibly funny and the most real estate agent video I have ever seen.
On Wednesday afternoon, the real estate firm, LJ Hooker Bankstown, apologised for the video and removed it from its social media.
LJ Hooker Bankstown is always looking for new ways to market our listings; however, this time we missed the mark, it said in a statement.
A spokeswoman said: We live and we learn.
Earlier, the real estate agent who commissioned the video, Sam Nader, told Guardian Australia he had prepared multiple videos for his properties, and was happy with the attention.
I just wanted to do something different in the industry, and it really, really worked, he said. I did one for a house in Illawong and it broke the record for the area. $3,205,000, sold before auction.
Video gets attraction to the property, and the whole point of real estate is to get as many eyes as possible on the property. It was supposed to be funny. Whether its funny, its rude or its sexy, every video I do is different.
Nader, who has been a real estate agent for 12 years, said he always used a different cast of hired dancers and actors for each video.
Analysis of the video discovered that the woman, and potentially the man, shown dancing were in fact different people to the couple shown in the houses wedding photos.
Floorplan analysis also found that anybody using the toilet would have been visible from the kitchen, and vice versa.
Nader said he had another video planned for his next property, but wanted to keep it a secret.
Its always different people, its just creative marketing, he said.